Friendship stitched into fabric
Girlfriends sharing dreams, when nights turn into days and friends turn into family — that’s us. Best friends for almost three decades, we grew up shaping each other’s tastes, values, and dreams along the way. Starting a fashion brand together never felt like a big leap. It was simply the long‑overdue next step in a journey we’ve been on since girlhood.
Our brand name, AnuRam, weaves our names together and carries the meaning “being fond of” in Sanskrit. It captures our friendship and the kind of world we want to build through our work.
Our shared love for Indian textiles, sustainability, comfort, and thoughtful design shaped the foundation of AnuRam. We’re drawn to stories — the ones woven into traditional fabrics, the ones carried by artisans, and the ones we create when heritage meets modern design. Our brand is like us — intentional, rooted in culture, and full of heart.
We’re not here to chase fast trends. We’re here to honour authenticity, craftsmanship, and the beauty of pieces that last. We want to make clothing our friends would love to wear — pieces that feel familiar, comforting, and expressive. And more than anything, we want to build a community, not just a label. A place where stories matter, relationships matter, and the journey is as meaningful as the clothing itself.
Anupama is the creative mind of AnuRam. With a foundation in Architecture and Interior Design, her love for aesthetics and design naturally spilled into fashion. Her deep appreciation and knowledge of Indian textiles, traditional prints, and fashion history — along with her keen eye for detail —bring depth, intention, and a refined creative direction to the brand, grounding AnuRam in a design language that is both culturally rooted and thoughtfully modern.
Ramya is the analytical mind and strategic backbone of AnuRam. Built on her engineering expertise and business experience, she blends strategic insight with strong people skills and a steady hand in logistics. Her people‑first leadership brings clarity and direction to the brand, and her passion for supporting women and creating an inclusive workspace sits at the heart of how we operate. She shares her love for fashion and Indian textiles with her partner, making the collaboration feel effortless and intuitive.
Together, we became designers by choice and sheer passion. We formed a seamless harmony of artistic vision and strategic clarity, reflecting the way AnuRam celebrates the meeting of Indian craftsmanship and contemporary design.
What we do for you?
Best Quality, Thoughtfully Made
We choose fabrics the way we choose friendships — with care, intention, and a deep respect for where they come from. Every saree and every piece of western wear is crafted with premium materials, meticulous finishing, and timeless design. We don’t compromise on quality because we want you to feel confident, comfortable, and cherished in every piece you wear.Nature on Your Skin
Your skin deserves honesty. That’s why every AnuRam piece — from our sarees to our western wear — is made exclusively with natural, breathable, skin‑friendly fabrics. No synthetics, no shortcuts. Just pure materials that feel good, drape beautifully, and age gracefully with you.Customer Care
Your experience matters to us. If you need help with sizing, orders, or anything else, reach us during business hours on WhatsApp or call at +91 70759 26805. Please note: We do not offer refunds. Exchanges are accepted for eligible items within our policy guidelines. Your trust means everything to us, and we’re committed to making your AnuRam experience warm, seamless, and memorable.Hour Of Operation
| Monday: | 12-6PM |
| Tuesday: | 12-6PM |
| Wednesday: | 12-6PM |
| Thursday: | 12-6PM |
| Friday: | 12-6PM |
| Saturday: | 12-6PM |
| Sunday: | Closed |
Career
If you’re enterested in employment opportunities at Elessi, please email us: contact@yourstore.com
Faqs
We work exclusively with 100% natural fabrics. No synthetics, no blends, no exceptions. Every saree and every piece of western wear is crafted from breathable, skin‑friendly, and sustainable materials.
We follow a no‑refund policy. However, we do offer exchanges on eligible products within our exchange window.
You can reach us on WhatsApp or call +91 70759 26805. Our team will guide you through the exchange process and eligibility.
We’re always happy to help. You can contact us via WhatsApp or call at +91 70759 26805 for any order‑related questions, styling help, or support.
At the moment, we ship only within India. International shipping will be added soon.
At the moment, we do not offer custom sizing, but our standard sizes are designed for comfortable, flattering fits.
We try our best to capture colors accurately. However, slight variations may occur due to lighting, fabric texture, and screen settings.
Most pieces are ready to ship. Pre‑order items will have the timeline mentioned on the product page.
Some pieces may be restocked depending on fabric availability. You can message us on WhatsApp to check if a specific item will return.
